NEW AD0-E560 TEST DURATION & NEW AD0-E560 TEST COST

New AD0-E560 Test Duration & New AD0-E560 Test Cost

New AD0-E560 Test Duration & New AD0-E560 Test Cost

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Tags: New AD0-E560 Test Duration, New AD0-E560 Test Cost, AD0-E560 Lead2pass, Exam AD0-E560 Flashcards, AD0-E560 Exam Quizzes

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Adobe Marketo Engage Architect Master Sample Questions (Q56-Q61):

NEW QUESTION # 56
A client observes low engagement rates due to spam complaints.
What action is recommended?

  • A. Warm up IP addresses
  • B. Adjust recipient preferences
  • C. Use double opt-in for subscriptions
  • D. Increase sending frequency

Answer: C


NEW QUESTION # 57
The team that handles the CRM pipeline of MQLs from Demo Requests reports a sudden drop in new leads in their queue. The issue is found to be caused by many new Person records in Marketo Engage that are not being tagged with Source. However, no other information has been found. These records might have a different Source.
Which steps should an Adobe Marketo Architect take to find the core issues?

  • A. Check Activity Logs of affected records
    Ask/find a small sample of affected records for reference
    Build Smart Lists based off findings to see if findings cover all affected Person records
  • B. Audit CRM integration settings to ensure accurate person source tagging
  • C. Test all individual ways Person records can be created through social Test CRM and web to see if there are issues Check Admin trail for poor list imports to see who could be importing poor data
  • D. Create a Performance report to capture all numbers over time
    Cross reference with Program Analyzer using the Program view
    Channel Filter to see which programs are likely causing issues

Answer: A


NEW QUESTION # 58
A client wants to capture UTM parameters at a program level to measure and report on the effectiveness of each Marketo program. The client has a large marketing team, and the Marketo administrator wants to streamline how they build their programs to ensure that all the data values are captured to enable the reporting. The company currently uses program member custom fields and has created program templates that the marketing team clones to minimize the number of steps necessary when setting up their programs.
They need advice on how they should modify their program templates and setup to capture their UTMs.
Which three actions should the administrator recommend to help the client meet their goals in the most efficient and scalable manner? (Choose three.)

  • A. Create a Request Campaign to set UTM parameters in the Program Member Custom Fields to avoid race conditions
  • B. Create an executable smart campaign to set UTM parameters in the Program Member Custom Fields
  • C. Configure local program tokens to set UTM parameters
  • D. Configure Program Member Custom Fields to track the UTM parameters
  • E. Configure program tokens for UTM parameters that have been inherited from a parent folder
  • F. Change Data Value steps in the smart campaigns to capture the UTMs in Program Member Custom Fields

Answer: B,D,E


NEW QUESTION # 59
When establishing project scope, which element should be defined first?

  • A. Team responsibilities
  • B. Success metrics
  • C. Technology stack
  • D. Campaign budget

Answer: B


NEW QUESTION # 60
A company has a Revenue Cycle Model set up to measure progression from Anonymous > Known > MQL > SQL > Opportunity > Customer, with a detour for unqualified leads and another for recycled leads. They have run a reactivation campaign to encourage recycled leads to engage with the brand and have sales follow up. The campaign is successful with a high percentage of the target audience filling out a contact form; however, these leads do not appear in the MQL stage.

  • A. When a lead has been recycled via the CRM integration, their stage cannot be changed in Marketo again.
  • B. Once a lead has left the success path on a Revenue Cycle Model, they cannot return to any stages on the success path.
  • C. Leads that are recycled cannot re-enter the Revenue Cycle Model stages
  • D. If a lead has reached the scoring threshold for MQL, new points from the contact form are not triggering the transition rule to MQL.

Answer: D


NEW QUESTION # 61
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